The intersection of high fashion and high horology rarely yields results as striking as the collaboration between Audemars Piguet and 1017 ALYX 9SM. This partnership, a marriage of Matthew M. Williams's minimalist, utilitarian aesthetic and Audemars Piguet's legacy of exceptional watchmaking, has produced a series of timepieces that redefine luxury sport watches. The resulting Royal Oak models, specifically the coveted yellow gold iteration, represent a unique blend of sophisticated design and contemporary edge. This article delves into the world of the Audemars Piguet x 1017 ALYX 9SM collaboration, focusing on the highly sought-after Royal Oak, its market value, and its place within the broader context of both brands.
Audemars Piguet x 1017 ALYX 9SM: A Fusion of Worlds
The collaboration between Audemars Piguet and 1017 ALYX 9SM is not merely a superficial branding exercise. It represents a genuine synergy between two entities that share a commitment to quality, craftsmanship, and innovation, albeit expressed through different lenses. Audemars Piguet, a venerable Swiss watchmaker with a rich history stretching back to 1875, is renowned for its iconic Royal Oak design and its mastery of complex movements. 1017 ALYX 9SM, on the other hand, is a contemporary fashion label known for its sleek, functional designs, often incorporating industrial elements and a muted colour palette.
The unlikely pairing initially surprised many, but the final product demonstrated a level of understanding and respect between the two brands. The collaboration wasn't about simply slapping a logo onto an existing watch; it involved a thoughtful reimagining of the Royal Oak, incorporating elements of Williams's design language while maintaining the integrity of the original. This is evident in the subtle yet impactful changes made to the iconic design, resulting in a timepiece that feels both familiar and refreshingly new.
Audemars Piguet 1017 Alyx 9sm Royal Oak: A Detailed Examination
The Audemars Piguet 1017 Alyx 9sm Royal Oak, particularly the yellow gold variant, commands significant attention in the luxury watch market. The MAD Paris listing, showcasing a new, unworn full set for $139,512 plus shipping, exemplifies its high value. This price reflects not only the inherent value of the yellow gold material and the Audemars Piguet name but also the limited availability and the unique design elements introduced by the collaboration.
The watch's appeal lies in its ability to bridge the gap between classic elegance and contemporary streetwear. The yellow gold case, a departure from the more commonly seen stainless steel versions of the Royal Oak, lends a luxurious touch, while the subtle design modifications by 1017 ALYX 9SM inject a modern sensibility. These modifications often include unique strap designs, incorporating elements like buckles and other hardware reflective of Williams's signature style. The overall effect is a watch that is both refined and edgy, capable of complementing a tailored suit as well as a more casual outfit.
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